1. There is not much of a link between the lyrics and imagery. However, the style of dancing performed by both Shakira and Beyonce fits with the style of music. The persono singing does not necessarily dictate who is in the shots on screen, but often this is the case. The colour scheme and calm nature of the video matches the style of music.
2. The performance definitely drives the music video. Both Beyonce and Shakira are very much playing up to the camera throughout the whole piece and there is never a moment when they are not in shot performing.
3. Both artists' lip syncs are maintained throughout the whole music video successfully. However, there are some point where the artists do not mime the words and are solely performing to the camera.
4. The role of the artists do not really switch, it is only artist performance. The performance in the video does not particuarly match the story being told in the lyrics in a narrative way.
5. The video includes both singing and dancing, typical of Shakira and Beyonce.
6. The interesting settings, changes in styling and constant beauty shots of the artists are definitely striking and engaging. However, compared to some of the artists' other videos, it is not as upbeat and memorable, it is all quite calm and collected.
7. Everything in the video is definitely highly stylised. Being a studio based video, there is variety in the settings and backdrops, differing for each artist. Shakira and Beyonce's outfits are constantly very flattering and work well together.
8. There is not a strong sense of development in the performance, however the artists do join together towards the shots and the end, enhancing the performance further.
9. From this music video, we get a sense of the style of artist that they both are. There are sections where Shakira is belly dancing, a common feature throughout her performances. They are both presented as beautiful and aspirational women. However, in many sections of the video, they are portrayed similarly, blurring the individuality of the two different artists.
10. I think that nearly every shot in this video could be seen as a beauty shot. Beyonce and Shakira are highly stylised throughout the whole piece and there are both CUs of their faces, and LSs to show off their figures and outfits.
11. There aren't many binary opposites as the artists are presented quite similarly throughout, however there are differences in setting. For example, Beyonce with the blue background and Shakira with the red. They both dress in black and act and dance in similar styles.
12. The editing is discontinous, cutting between shots and often going back to the same set ups.
13. I feel most of the pop culture references would come from the lyrics rather than the music video. However, the way Beyonce and Shakira move and dance is how many girls would dance now, and if not, theis would be recognisable and aspirational. Their clothing is typical of this style of video too.
14. The music video does not seem to be polysemic, as it is quite similar and simple from beginning to end.
15. The video did provoke a strong audience reaction, most probably due to the aspirational artists and their confidence throughout the video, gaining 47,903,712 views on YouTube.
No comments:
Post a Comment